Topshop LA: ¿tienda o museo con 'souvenirs'?

Sábado por la noche, en The Grove. El centro comercial más chic de Los Angeles, hierve de gente, atraída por la fantástica disposición de áreas exteriores, tiendas y el buen clima que estos días han traído a SoCal.

Apenas el 14 de febrero de este año, abrió la tan esperada tienda TopShop y su división masculina TopMan, trayendo la vibra británica de desenfadada sofisticación a una ciudad que puja constantemente por salir de las casillas extremas de, por un lado, laid back style y, por otro, el constantemente exhibicionista "kardahianismo". (Lo sé, esa palabra es inexistente en los diccionarios de las lenguas inglesa y castellana, pero seguramente pronto será aceptado, ya verán que soy visionaria en mis neologismos).

Así pues, dejando aparte las etiquetas de clasificación de estilos, la increíble tienda de dos pisos, se presenta repleta de ropa de colaboración, diseños propios, jeans con cortes y prints en tendencia, vestidos perfectos para un cocktail, prom o boda. Por supuesto, diseños vanguardistas de zapatos con etiqueta de precio por zona - "En este mueble todos los pares cuestan $100 USD".

Las áreas están delimitadas por la decoración: las prendas que son colaboración con algún artista, están diferenciadas de las que tienen la propuesta rocker e, incluso, los accesorios están perfectamente ubicados al fondo de la tienda, en muebles diferentes entre sí, justo junto a la zona de maquillaje, gafas de sol y bolsos neón.

Para emoción de los muy delgados chicos californianos, TopMan trae buena propuesta de cortes slim fit, que no siempre se consigue en otras marcas, a menos que le apuestes al departamento de niños -o niñas, pero no le digamos a nadie para que no se terminen los skinny jeans.

Pero lo más emocionante para ellos, sin duda, deben ser la gran cantidad de accesorios masculinos a la que tienen acceso con facilidad: aretes dobles, aros, para lóbulos o para cejas, brazaletes sin pizca de romanticismo, corbatas de moño que sólo requieren abrir el prendedor para usarse con cualquier camisa o suéter. Incluso, para los chicos que buscan más lujo, bolsos masculinos con tejidos que recuerdan a las propuestas clásicas de Bottega Veneta, entrelazando tiras de piel.

A los ojos del observador, el espectáculo era intenso: hombres y mujeres de todas las edades, con más o menos idea de qué tan trasgresores quisieran ser con sus prendas, pululan por ambos pisos. Sin embargo, hay dos zonas en las que se junta más cantidad: la que anuncia precios rebajados sobre el marcado en la etiqueta y donde está parado el afamado cantante juvenil Justin Bieber, que al parecer se sintió tentado a dar una vuelta por la zona y no pudo resistirse a la oferta británica.

Las fotografías con móviles vuelan a las redes sociales, mientras que las prendas no llenan tan abultadamente los brazos de los compradores como podríamos pensar: la fila hacia la caja de pago es modesta, pero más modesto es lo que llevan en las manos: un par de accesorios y, tal vez, una falda o un par de pantalones. Nada que, en conjunto, exceda los $80 USD. Tal como se hace en un museo, donde sabes que no podrías pujar por la obra de arte -o no al menos sin dedicar tu esfuerzo y dinero a ahorrar para ello-, pero sabes que puedes pasar a la tienda del lugar a llevarte una miniatura o una pieza pequeña que te recuerde lo maravilloso que viste en tu visita.

A los variados comentarios que mi oído chismoso estuvo atento, predominaron del tipo: "¿Por qué es tan caro lo británico?", "Me encanta, pero no tengo $50 USD para unas gafas de sol" y, tal vez, el más contundente, "Amo la tienda y la marca, sobre todo porque puedo ver qué me encuentro en Target por una fracción del precio". Todos comentarios de las chicas adolescentes y veinteañeras que iban con sus amiguitas del highschool, o la chica treintañera que siente urgencia de darle una renovada a su guardarropa de trabajo. Una muestra de clase media estadounidense, al menos a ojo.

Definitivamente iré a dar vueltas periódicas a la tienda de The Grove. Y creo con certeza que será un gran negocio para la marca haber abierto este punto de venta, que mezcla genialmente la vida angelina, donde un día cualquiera te puedes topar, saludar y tomar fotos con reconocidas personalidades pop sin mayor solemnidad, mientras encuentras inspiración para adquirir piezas que, de cualquier manera, durarán un par de temporadas trendy. Pero lo pagarías más probablemente en una tienda de low cost fast fashion.

Mira las fotos de la inauguración de Topshop en Los Angeles, en donde estuvieron como invitadas Demi Lovato y Kate Bosworth, entre otras:

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• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Guests attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Music group Fifth Harmony attends Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Music group Fifth Harmony attends Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Chloe Green, proprietor Sir Philip Green and actress Kate Bosworth attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Proprietor Sir Philip Green (R) and Rick J. Caruso attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Dinah Jane of Fifth Harmony attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Dinah Jane of Fifth Harmony attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by John Sciulli/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Guests attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Guests attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Guests attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman British Street Party To Celebrate The LA Opening Moment - Arrivals

  LOS ANGELES, CA - FEBRUARY 14: Recording artist Demi Lovato performs during Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Chloe Green and Sir Philip Green attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Actress Kate Bosworth attends Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Singer Demi Lovato and actress Kate Bosworth (fashion detail) attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Musician Blood Orange performs onstage during Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Musician Blood Orange performs onstage during Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Musician Blood Orange performs onstage during Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato performs onstage during Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Chloe Green and Sir Philip Green attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Sir Philip Green attends Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Musician Blood Orange performs onstage during Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green, singer Demi Lovato and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green, singer Demi Lovato and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green, singer Demi Lovato and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato performs onstage during Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato performs onstage during Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: (L-R) Actress Kate Bosworth, proprietor Sir Philip Green and Chloe Green attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Actress Kate Bosworth and singer Demi Lovato attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Singer Demi Lovato attends Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by John Sciulli/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Actress Kate Bosworth and singer Demi Lovato attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Actress Kate Bosworth and singer Demi Lovato attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Actress Kate Bosworth and singer Demi Lovato attend Topshop Topman LA Grand Opening at The Grove on February 14, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Topshop Topman)

• Topshop Topman LA Grand Opening At The Grove

  LOS ANGELES, CA - FEBRUARY 14: Guests attend Topshop Topman LA Grand Opening At The Grove on February 14, 2013 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Topshop Topman)

 

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Comments

[nataliale]

18:25 de 07/03/2013

"¿por qué es tan caro lo británico?" Cierto, lo mismo pensé de Topshop (y de ASOS también en algunas prendas) le comente a una amiga que visito LA ayer y le dije "deberías de ir aunque salgas comprando solo una cosa" :-/