LONDRES (AP) — "Viva Forever" no duró para siempre.

Los productores del musical de las Spice Girls anunciaron el jueves que la obra se retirará del Teatro Piccadilly de Londres el 29 de junio tras una decepcionante temporada de seis meses.

La productora Judy Craymer dijo que a pesar de los cambios desde que fue estrenada en diciembre "no podemos hacer que funcione".

Escrita por la comediante de "Absolutely Fabulous", Jennifer Saunders, la obra es una historia moderna sobre la amistad femenina y la relación madre-hija que gira en torno a las canciones de las estrellas del "Girl Power" de la década de 1990.

También trata de criticar la era de saturación de información en Twitter y talentos creados por televisión en la que vivimos, pero los críticos fueron hostiles ante ella.

Paul Taylor del diario The Independent dijo que "no tiene nada de original o de brillante", mientras que Charles Spencer del Daily Telegraph dijo que era "de mal gusto, floja y poco instructiva".

Otros consideraron que fuera de sus pocas canciones populares — "Wannabe," ''Stop," ''Who Do You Think You Are?" — el catálogo de las Spice Girls no era suficientemente fuerte como para resistir una obra de dos horas y media.

El quinteto, famoso por su actitud atrevida y proyección como "británicas a la moda" saltó a la fama en 1996 y vendió 75 millones de discos en el mundo. Las Spice Girls siguen teniendo muchos admiradores, pero 15 años después no fueron tan fuertes como para resistir una obra de teatro.

Craymer, quien produjo la internacionalmente exitosa "Mamma Mia" con música de ABBA, dijo "con todo nuestro dolor tenemos que tomar la difícil decisión de retirar esta obra original".

"La obra ha evolucionado desde que la estrenamos y ahora es más brillante, ligera y entretenida, pero a pesar del maravilloso público y de la retroalimentación extremadamente positiva no podemos hacer que funcione", dijo.

Emma "Baby Spice" Bunton tuiteó que estaba "totalmente devastada" tras saber que la obra se retiraba.

En un comunicado las Spice Girls agradecieron al elenco de la obra y a sus admiradores.

"Aunque 'Viva Forever' no seguirá en el teatro nos encanta que miles de personas que fueron a ver la obra se divirtieron igual que nosotras", decía la misiva.

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  • Spice Girls

    El reencuentro de las Spice Girls durante la ceremonia de clausura de los Juegos Olímpicos en Londres, el domingo 12 de agosto. (JOHN STILLWELL/AFP/GettyImages)

  • Victoria Beckham y Geri Halliwell de Spice Girls.

  • Melanie B

  • Emma Bunton y Melanie C.

  • Melanie B of Spice Girls performs during

    Melanie B of Spice Girls performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. Rio de Janeiro will host the 2016 Olympic Games. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP/GettyImages)

  • Geri Halliwell of Spice Girls performs d

    Geri Halliwell of Spice Girls performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. Rio de Janeiro will host the 2016 Olympic Games. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP/GettyImages)

  • Victoria Beckham of the Spice Girls perf

    Victoria Beckham of the Spice Girls performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. Rio de Janeiro will host the 2016 Olympic Games. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP/GettyImages)

  • Spice Girls perform during the closing c

    Spice Girls perform during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. Rio de Janeiro will host the 2016 Olympic Games. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP/GettyImages)

  • Geri Halliwell of the Spice Girls perfor

    Geri Halliwell of the Spice Girls performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. Rio de Janeiro will host the 2016 Olympic Games. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP/GettyImages)

  • Spice Girls perform during the closing c

    Spice Girls perform during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. Rio de Janeiro will host the 2016 Olympic Games. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP/GettyImages)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Victoria Beckham (L) and Geri Halliwell of the Spice Girls perform during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Jeff J Mitchell/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Emma Bunton of the Spice Girls performs during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Paul Gilham/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Melanie Brown of the Spice Girls performs during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Jeff J Mitchell/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Emma Bunton of The Spice Girls during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Michael Steele/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Victoria Beckham, Geri Halliwell, Emma Bunton, Melanie Chisholm and Melanie Brown of The Spice Girls perform during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Jeff J Mitchell/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Melanie Chisholm of the Spice Girls performs during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Clive Brunskill/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Geri Halliwell of the Spice Girls during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Jeff J Mitchell/Getty Images)

  • 2012 Olympic Games - Closing Ceremony

    LONDON, ENGLAND - AUGUST 12: Victoria Beckham, Geri Halliwell, Emma Bunton, Melanie Chisholm and Melanie Brown of The Spice Girls perform during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. (Photo by Jeff J Mitchell/Getty Images)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Charlie Riedel)

  • Victoria Beckham performs as Posh Spice with British band The Spice Girls during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Matt Dunham)

  • Victoria Beckham performs as Posh Spice with British band The Spice Girls during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Matt Dunham)

  • Emma Bunton (Baby Spice) performs with the Spice Girls during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Sergei Grits)

  • British band 'The Spice Girls' perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Matt Dunham)

  • Victoria Beckham (Posh Spice) performs with the Spice Girls during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Hassan Ammar)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Hassan Ammar)

  • Victoria Beckham (Posh Spice) performs with the Spice Girls during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Ivan Sekretarev)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Kristy Wigglesworth)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Charlie Riedel)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Kristy Wigglesworth)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Sergei Grits)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Charlie Riedel)

  • Victoria Beckham of the the British pop group Spice Girls performs during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Martin Meissner)

  • The Spice Girls perform during the Closing Ceremony at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. (AP Photo/Kristy Wigglesworth)