NUEVA YORK (AP) — Mientras los 49ers y los Ravens se disputaron el Super Bowl, los publicistas compitieron por la atención de los televidentes en el foro más importante del año en Estados Unidos, con anuncios de 30 segundos que llegaron a costar hasta 4 millones de dólares.

No era para menos: los mensajes publicitarios fueran vistos por más de 111 millones de telespectadores, así que recurrieron a los instrumentos más persuasivos del oficio, desde sexo hasta bebés.

Los mensajes sobre automóviles como Hyundai, Audi y Toyota intentaron atraer la atención de las familias, mientras la cadena de electrónicos y electrodomésticos Best Buy apostó por el humor con la actriz Amy Poehler, en tanto que la fábrica de caramelos bañados de chocolate M&M mostró a su personaje característico junto a mujeres hermosas.

A su vez, la cervecera Budweiser presentó a aficionados de los 49ers y los Ravens creando un muñeco de vudú a la imagen del equipo rival con la ayuda de misteriosa figura en un bar y la fábrica de ropa interior Calvin Klein recurrió a la sensual imagen del modelo Matthew Terry pavoneándose en calzoncillos.

En el anuncio de Hyundai, difundido poco antes de la patada inicial, una familia se divierte maravillosamente en una camioneta. "Haz cada día épico con la nueva Santa Fe para siete pasajeros", dice el narrador.

El mensaje de 60 segundos de Audi, transmitido en el primer periodo, muestra a un chico que gana confianza al conducir el Audi de su padre a la fiesta de graduación, en la que incluso besa a la reina del festejo.

Los caballos Clydedales de Budweiser volvieron a aparecer en un anuncio que muestra el reencuentro de un hombre con su caballo después de varios años de alejamiento.

Doritos usó el humor en sus dos anuncios creados por participantes en un concurso. En uno de los mensajes, un papá juega a la princesa con su hija para conseguir unos Doritos. Algunos amigos del papá lo sorprenden, pero en lugar de mofarse, se ponen también a jugar. "¿Es ese mi vestido de boda?", pregunta su esposa cuando los ve jugando.

La cadena de restaurantes Subway presentó celebridades, como el patinador olímpico Apolo Anton Ohno, la boxeadora Laila Alí —hija del legendario Mohamed Alí— y el basquetbolista Blake Griffin de los Clippers de Los Angeles cuando intentan pronunciar una palabra que se les dificulta.

El programa destinado a promover el consumo de leche entre los niños —Milk Processor Education Program (MilkPep)— destacó al actor y luchador profesional Dwayne "The Rock" Johnson en un anuncio de 30 segundos donde el protagonista enfrenta varios obstáculos para conseguir leche.

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  • Apple '1984'

  • Snickers, con Betty White

  • Pepsi -- Cindy Crawford

  • Budweiser - Replay

  • Coca-Cola - Mean Joe Greene

  • Budweiser - Frogs

  • Doritos - Man's Best Friend

  • Pepsi - Cheating Heart

  • Volkswagon - Darth Vader Kid

  • McDonald's - Horse Showdown

  • Old Spice

  • Bud Bowl I

  • Noxema - Joe And Farrah

  • CareerBuilder - Monkeys

  • Xerox Monks

  • NFL - Best. Fans. Ever.

  • EDS - Herding Cats

  • Budweiser - Wassup?

  • 'Late Show' - Dave and Oprah, In Love

  • Bud Light - Magic Fridge

  • Diet Pepsi - Ray Charles

  • Miller High Life - 1-Second Ad

  • FedEx - Desert Island

  • Audi - Green Police

  • Bridgestone - Reply All

  • Nike - Hare Jordan

  • Doritos - Ninja

  • Bud Light - 'Cedric Date'

  • Pepsi - Bob Dole

  • Sprint - Crime Deterrent Phone

  • ETrade Baby

  • McDonald's -- Horse II

  • Tabasco - 'Mosquito'

  • Heineken - Brad Pitt's Beer Run

  • Wendy's - Where's The Beef?

  • Budweiser - Clydesdale's 'Never Forget' Tribute

  • Monster.com - 'When I Grow Up'

  • M&Ms - Sexy And I Know It

  • ETrade - Wasted Money



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  • Ed Reed

    Baltimore Ravens safety Ed Reed (20) holds up the Vince Lombardi Trophy after defeating the San Francisco 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Ray Lewis

    Baltimore Ravens linebacker Ray Lewis (52) celebrates after defeating the San Francisco 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Evan Vucci)

  • Ray Lewis

    Baltimore Ravens linebacker Ray Lewis celebrates after defeating the San Francisco 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Gene Puskar)

  • John Harbaugh

    Baltimore Ravens head coach John Harbaugh holds the Vince Lombardi Trophy as he celebrates after the NFL Super Bowl XLVII football game against the San Francisco 49ers, Sunday, Feb. 3, 2013, in New Orleans. The Ravens won 34-31. (AP Photo/Gerald Herbert)

  • Ray Lewis

    Baltimore Ravens linebacker Ray Lewis (52) hoists the Vince Lombardi Trophy after defeating the San Francisco 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Gerald Herbert)

  • Joe Flacco

    Baltimore Ravens quarterback Joe Flacco (5) holds the Vince Lombardi Trophy after defeating the San Francisco 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • Ed Reed

    Baltimore Ravens safety Ed Reed (20) holds the Vince Lombardi Trophy as he celebrates after the NFL Super Bowl XLVII football game against the San Francisco 49ers, Sunday, Feb. 3, 2013, in New Orleans. The Ravens won 34-31. (AP Photo/Gerald Herbert)

  • Joe Flacco, Ray Lewis

    Baltimore Ravens quarterback Joe Flacco (5) embraces linebacker Ray Lewis after defeating the San Francisco 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • Stephen J. Bisciotti, John Harbaugh

    Baltimore Ravens owner Stephen J. Bisciotti, right, holds up the Vince Lombardi Trophy as he and head coach John Harbaugh celebrate the team's 34-31win against the San Francisco 49ers in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • John Harbaugh

    Baltimore Ravens head coach John Harbaugh holds the Vince Lombardi Trophy as he celebrates his team's 34-31 win against the San Francisco 49ers in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • John Harbaugh

    Baltimore Ravens head coach John Harbaugh holds up the Vince Lombardi Trophy as he celebrates his team's 34-31 win against the San Francisco 49ers in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • Jim Harbaugh, John Harbaugh

    San Francisco 49ers head coach Jim Harbaugh, left, greets Baltimore Ravens head coach John Harbaugh after the Ravens defeated the 49ers 34-31 in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Dave Martin)

  • Justin Tucker

    Baltimore Ravens kicker Justin Tucker (9) celebrates a fourth-quarter field goal against the San Francisco 49ers during the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Patrick Semansky)

  • NaVorro Bowman, Joe Flacco

    Baltimore Ravens quarterback Joe Flacco (5) throws a pass against San Francisco 49ers linebacker NaVorro Bowman (53) during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/David Goldman)

  • Justin Tucker

    Baltimore Ravens kicker Justin Tucker (9) makes a 38-yard field goal during the second half of the NFL Super Bowl XLVII football game against the San Francisco 49ers, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Tim Donnelly)

  • Aldon Smith

    San Francisco 49ers linebacker Aldon Smith (99) kneels on the field during the second half of the NFL Super Bowl XLVII football game against the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Mark Humphrey)

  • Justin Tucker

    Baltimore Ravens kicker Justin Tucker (9) makes a field goal during the second half of the NFL Super Bowl XLVII football game against the San Francisco 49ers, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Terrell Suggs

    Baltimore Ravens linebacker Terrell Suggs looks up during the second half of the NFL Super Bowl XLVII football game against the San Francisco 49ers, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Dave Martin)

  • Colin Kaepernick

    San Francisco 49ers quarterback Colin Kaepernick (7) runs the ball in for a 15-yard touchdown against the Baltimore Ravens during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Gerald Herbert)

  • Colin Kaepernick

    San Francisco 49ers quarterback Colin Kaepernick (7) celebrates after scoring on a 15-yard touchdown run during the second half of the NFL Super Bowl XLVII football game against the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/David J. Phillip)

  • San Francisco 49ers fans cheer during the second half of the NFL Super Bowl XLVII football game against the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Dashon Goldson,Bernard Pierce

    San Francisco 49ers safety Dashon Goldson (38) tackles Baltimore Ravens running back Bernard Pierce (30) during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Elaine Thompson)

  • Colin Kaepernick

    San Francisco 49ers quarterback Colin Kaepernick celebrates his touchdown against the Baltimore Ravens during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Dave Martin)

  • Colin Kaepernick, Ed Reed

    San Francisco 49ers quarterback Colin Kaepernick (7) runs toward the end zone for a 15-yard touchdown as he is followed by Baltimore Ravens safety Ed Reed (20) during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • Justin Tucker

    Baltimore Ravens kicker Justin Tucker (9) makes a 19-yard field goal against the San Francisco 49ers during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Colin Kaepernick, Joe Staley

    San Francisco 49ers quarterback Colin Kaepernick (7) shakes hands with offensive lineman Joe Staley (74) during the second half of the NFL Super Bowl XLVII football game against the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Evan Vucci)

  • Anquan Boldin, Chris Culliver

    Baltimore Ravens wide receiver Anquan Boldin (81) tries to break a tackle by San Francisco 49ers defensive back Chris Culliver (29) after making a reception during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Mark Humphrey)

  • Aldon Smith

    San Francisco 49ers linebacker Aldon Smith (99) reacts after a play against the Baltimore Ravens during the third quarter of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Dave Martin)

  • Chris Culliver, Anquan Boldin

    Baltimore Ravens wide receiver Anquan Boldin (81) fends off San Francisco 49ers defensive back Chris Culliver (29) during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Gerald Herbert)

  • San Francisco 49ers cornerback Tarell Brown (25) recovers a fumble by Baltimore Ravens running back Ray Rice (27) as tight end Dennis Pitta (88) closes in during the second half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Frank Gore, Colin Kaepernick

    San Francisco 49ers running back Frank Gore (21) celebrates after scoring on a 6-yard touchdown run with quarterback Colin Kaepernick (7) during the second half of the NFL Super Bowl XLVII football game against the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Elise Amendola)

  • San Francisco 49ers offensive lineman Daniel Kilgore (67) waits on the bench during a power outage during the second half of the NFL Super Bowl XLVII football game Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Darron Cummings)

  • The Superdome is seen after the lights went out during the second half of NFL Super Bowl XLVII football game Beyonce performs during the halftime show of Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Marcio Sanchez)

  • Half the lights are out in the Superdome during a power outage in the second half of the NFL Super Bowl XLVII football game between the San Francisco 49ers and Baltimore Ravens on Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Marcio Sanchez)

  • Playes look around the stadium after the lights went out during the second half of NFL Super Bowl XLVII football game Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • Beyonce

    Beyonce performs during the halftime show of the NFL Super Bowl XLVII football game between the San Francisco 49ers and the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Jacoby Jones

    Baltimore Ravens wide receiver Jacoby Jones (12) runs the second-half opening kickoff back for a touchdown against the San Francisco 49ers in the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Patrick Semansky)

  • Anquan Boldin, Donte Whitner

    Baltimore Ravens wide receiver Anquan Boldin (81) celebrates his touchdown as San Francisco 49ers safety Donte Whitner, rear, watches during the first half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/David Goldman)

  • Joe Flacco

    Baltimore Ravens quarterback Joe Flacco (5) reacts to a 13-yard touchdown pass caught by wide receiver Anquan Boldin (81) against the San Francisco 49ers in the first quarter of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Patrick Semansky)

  • Joe Flacco

    Baltimore Ravens quarterback Joe Flacco (5) passes against the San Francisco 49ers during the first half of NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Elise Amendola)

  • Jim Harbaugh

    San Francisco 49ers head coach Jim Harbaugh reacts during the first half of the NFL Super Bowl XLVII football game against the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Evan Vucci)

  • Anquan Boldin

    Baltimore Ravens wide receiver Anquan Boldin (81) catches a 13-yard pass for a touchdown as San Francisco 49ers linebacker NaVorro Bowman (53) trails the play during the first half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Charlie Riedel)

  • Anquan Boldin

    Baltimore Ravens wide receiver Anquan Boldin celebrates his 13-yard touchdown against the San Francisco 49ers during the first half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Dave Martin)

  • Anquan Boldin

    Baltimore Ravens wide receiver Anquan Boldin (81) reacts after catching a 13-yard touchdown pass during the first half of the NFL Super Bowl XLVII football game against the San Francisco 49ers, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Matt Slocum)

  • San Francisco 49ers quarterback Colin Kaepernick (7)

    San Francisco 49ers quarterback Colin Kaepernick signals a plays against the Baltimore Ravens during the first half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Patrick Semansky)

  • Frank Gore, Dannell Ellerbe

    San Francisco 49ers running back Frank Gore (21) is tackled by Baltimore Ravens linebacker Dannell Ellerbe (59) in the first quarter of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Patrick Semansky)

  • Jennifer Hudson

    Jennifer Hudson, center, sings "God Bless America" before the NFL Super Bowl XLVII football game between the San Francisco 49ers and the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/David Goldman)

  • Ray Lewis, Frank Gore

    Baltimore Ravens inside linebacker Ray Lewis (52) tackles San Francisco 49ers running back Frank Gore (21) during the first half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Elise Amendola)

  • Dannell Ellerbe,Frank Gore

    Baltimore Ravens linebacker Dannell Ellerbe (59) tries to tackle San Francisco 49ers running back Frank Gore (21) during the first half of the NFL Super Bowl XLVII football game, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Elise Amendola)

  • Alicia Keys

    Alicia Keys sings the national anthem before the NFL Super Bowl XLVII football game between the San Francisco 49ers and the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/Mark Humphrey)

  • Alicia Keys

    Alicia Keys sings the national anthem before the NFL Super Bowl XLVII football game between the San Francisco 49ers and the Baltimore Ravens, Sunday, Feb. 3, 2013, in New Orleans. (AP Photo/David Goldman)