NUEVA YORK (AP) — Para los consumidores estadounidenses, el venerado Viernes Negro ya sólo es un recuerdo lejano. El sábado de las pequeñas y medianas empresas también pasó. Ahora es el turno del ciberlunes.

El ciberlunes (en inglés, "Cyber Monday") fue acuñado en 2005 por un grupo de minoristas que notó un aumento en las ventas en línea el lunes posterior al Día de Acción de Gracias, cuando los estadounidenses regresaban a sus trabajos. El ciberlunes es ahora uno de varios días con los que cuentan los negocios para promover las compras antes de las fiestas navideñas.

Se espera que el ciberlunes de este año sea el día con más ventas en línea por tercer año consecutivo. Según la firma de investigación comScore, los estadounidenses gastarán 1.500 millones de dólares, arriba de los 1.250 millones del ciberlunes del año pasado. Se espera que muchos minoristas hagan más ofertas con tal de hacer que los compradores hagan clic en sus sitios web, agreguen mercancías a sus carritos virtuales y paguen desde la comodidad de sus computadoras y equipos portátiles.

LEE LOS COMENTARIOS A ESTA NOTA Y AGREGA EL TUYO


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  • Shoppers wait on a check-out line in the Times Square Toys-R-Us store after doors were opened to the public at 8 p.m. on Thursday, Nov. 22, 2012, in New York. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/John Minchillo)

  • IMAGE DISTRIBUTED FOR TARGET - Shoppers line up at 8:30 p.m. outside a Dallas area Target store waiting for doors to open for Black Friday shopping on Thursday, November 22, 2012 in Hurst, Texas. (Richard W. Rodriguez/AP Images for Target)

  • Consumer Ash Gan, 19, swipes his credit card to par for a television doorbuster deal at Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Shoppers wait on a check-out line in the Times Square Toys-R-Us store after doors were opened to the public at 8 p.m. on Thursday, Nov. 22, 2012, in New York. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/John Minchillo)

  • Shoppers wait in line outdoors for doorbuster deals before the opening of the Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Shoppers get doorbuster deals at Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Black Friday Shopping

    Long lines of customers snake though the aisles waiting to check out, of the Best Buy store in Tyler, Texas, after it opened at midnight. Sheriff deputies contolled entry and only 1300 people at a time were allowed in to the store marking the beginning of "Black Friday" with "door buster" special deals, on November 23, 2012. (AP Photo/Dr. Scott M. Lieberman)

  • Black Friday Shopping

    Lines more than 800 feet long form in front of the Best Buy store in Tyler Texas, on Thanksgiving night, Nov. 22, 2012. The store opened at midnight with special sales for "Black Friday". (AP Photo/Dr. Scott M. Lieberman)

  • Black Friday Shopping

    Long lines of customers snake though the aisles waiting to check out, of the Best Buy store in Tyler, Texas, after it opened at midnight. Sheriff deputies contolled entry and only 1300 people at a time were allowed in to the store marking the beginning of "Black Friday" with "door buster" special deals, on November 23, 2012. (AP Photo/Dr. Scott M. Lieberman)

  • Jason Whitlock carries a 32" TV and an advertising supplement at a Best Buy store in Austin, Texas, shortly after it opened for Black Friday sales at midnight on Friday Nov. 23, 2012. (AP Photo/Austin American-Statesman, Jay Janner)

  • People wait in line, on Thursday Nov 22, 2012, for a Best Buy store in Northeast Philadelphia to open it's doors at midnight. (AP Photo/ Joseph Kaczmarek)

  • Customers wait in line in the computer department to shop for Black Friday discounts at a Best Buy store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Customers wait in line in the computer department to shop for Black Friday discounts at a Best Buy store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Shoppers, at bottom, right to left, Karin Carlson, of Wichita, Kan., her husband Jason, and her cousins Tylar Neu and Christie LaFever wait in line to pay for items for purchase at Best Buy electronics store, after doors opened for a Black Friday sale that started at midnight, in Broomfield, Colo., early Friday Nov. 23, 2012. (AP Photo/Brennan Linsley)

  • Arthur Vardaman

    Arthur Vardaman of Madison, Miss., carefully places a new television into the trunk of his car outside a Best Buy store in Jackson, Miss., Friday, Nov. 23, 2012, as shoppers still are lined up waiting to enter the store. A number of national retailers pushed the start of the holiday buying season by starting sales on Thanksgiving Day, but Best Buy waited until a minute past midnight Friday to open its doors. (AP Photo/Rogelio V. Solis)

  • Best Buy electronics store employees, at far right and left, open doors to shoppers for a Black Friday sale that began at midnight, in Broomfield, Colo., early Friday Nov. 23, 2012. (AP Photo/Brennan Linsley)

  • Black Friday shopping

    Shoppers position themselves for the midnight opening of many stores at the Clackamas Town Center for Black Friday sales Thursday Nov. 22, 2012. (AP Photo/The Oregonian, Randy L. Rasmussen)

  • Black Friday shopping

    Shoppers leave the Walmart store in southeast Portland where a line wrapped around the store for an 8 p.m. special Thursday Nov. 22, 2012. At least three Portland Police Bureau vehicles were parked in front of the store after Facebook postings by Occupy Portland targeted the store. (AP Photo/The Oregonian, Randy L. Rasmussen)

  • Consumers shop early morning hours Friday, Nov. 23, 2012 at the Disney store at Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Young consumers shop early on the early morning hours at the GAP store offering a "Entire Store Up to 60% Discount" ad Friday, Nov. 23, 2012 at the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Black Friday

    Shoppers line up around the Target building in Jackson, Mich. for Black Friday deals, half an hour after they had opened at 9 p.m. Thursday Nov. 22, 2012. (AP/Abbey Oldham, Jackson Citizen Patriot)

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