El Viernes Negro tuvo el comienzo más anticipado de su historia, a tal grado que los estadounidenses ávidos de ofertas hicieron a un lado el tradicional pavo para dirigirse a los centros comerciales.

Las tiendas tienen la costumbre de abrir después del Día de Acción de Gracias en las primeras horas de la madrugada, una jornada conocida como Viernes Negro porque suele ser cuando los establecimientos comerciales logran poner sus estados financieros en números negros.

De hecho, varias generaciones de compradores han adoptado el ritual de acostarse temprano el Día de Acción de Gracias después de comer pavo y tarta de calabaza para estar en condiciones de ir a las tiendas muy temprano al día siguiente y aprovechar las ofertas.

Pero en los últimos años la apertura de las tiendas en el Viernes Negro se ha adelantado cada vez más, a medida que los establecimientos buscan la manera de competir mejor con rivales de internet como Amazon.com que pueden ofrecer ventas especiales en cualquier momento y en cualquier día.

Loading Slideshow...
  • Shoppers wait on a check-out line in the Times Square Toys-R-Us store after doors were opened to the public at 8 p.m. on Thursday, Nov. 22, 2012, in New York. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/John Minchillo)

  • IMAGE DISTRIBUTED FOR TARGET - Shoppers line up at 8:30 p.m. outside a Dallas area Target store waiting for doors to open for Black Friday shopping on Thursday, November 22, 2012 in Hurst, Texas. (Richard W. Rodriguez/AP Images for Target)

  • Consumer Ash Gan, 19, swipes his credit card to par for a television doorbuster deal at Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Shoppers wait on a check-out line in the Times Square Toys-R-Us store after doors were opened to the public at 8 p.m. on Thursday, Nov. 22, 2012, in New York. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/John Minchillo)

  • Shoppers wait in line outdoors for doorbuster deals before the opening of the Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Shoppers get doorbuster deals at Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Black Friday Shopping

    Long lines of customers snake though the aisles waiting to check out, of the Best Buy store in Tyler, Texas, after it opened at midnight. Sheriff deputies contolled entry and only 1300 people at a time were allowed in to the store marking the beginning of "Black Friday" with "door buster" special deals, on November 23, 2012. (AP Photo/Dr. Scott M. Lieberman)

  • Black Friday Shopping

    Lines more than 800 feet long form in front of the Best Buy store in Tyler Texas, on Thanksgiving night, Nov. 22, 2012. The store opened at midnight with special sales for "Black Friday". (AP Photo/Dr. Scott M. Lieberman)

  • Black Friday Shopping

    Long lines of customers snake though the aisles waiting to check out, of the Best Buy store in Tyler, Texas, after it opened at midnight. Sheriff deputies contolled entry and only 1300 people at a time were allowed in to the store marking the beginning of "Black Friday" with "door buster" special deals, on November 23, 2012. (AP Photo/Dr. Scott M. Lieberman)

  • Jason Whitlock carries a 32" TV and an advertising supplement at a Best Buy store in Austin, Texas, shortly after it opened for Black Friday sales at midnight on Friday Nov. 23, 2012. (AP Photo/Austin American-Statesman, Jay Janner)

  • People wait in line, on Thursday Nov 22, 2012, for a Best Buy store in Northeast Philadelphia to open it's doors at midnight. (AP Photo/ Joseph Kaczmarek)

  • Customers wait in line in the computer department to shop for Black Friday discounts at a Best Buy store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Customers wait in line in the computer department to shop for Black Friday discounts at a Best Buy store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Shoppers, at bottom, right to left, Karin Carlson, of Wichita, Kan., her husband Jason, and her cousins Tylar Neu and Christie LaFever wait in line to pay for items for purchase at Best Buy electronics store, after doors opened for a Black Friday sale that started at midnight, in Broomfield, Colo., early Friday Nov. 23, 2012. (AP Photo/Brennan Linsley)

  • Arthur Vardaman

    Arthur Vardaman of Madison, Miss., carefully places a new television into the trunk of his car outside a Best Buy store in Jackson, Miss., Friday, Nov. 23, 2012, as shoppers still are lined up waiting to enter the store. A number of national retailers pushed the start of the holiday buying season by starting sales on Thanksgiving Day, but Best Buy waited until a minute past midnight Friday to open its doors. (AP Photo/Rogelio V. Solis)

  • Best Buy electronics store employees, at far right and left, open doors to shoppers for a Black Friday sale that began at midnight, in Broomfield, Colo., early Friday Nov. 23, 2012. (AP Photo/Brennan Linsley)

  • Black Friday shopping

    Shoppers position themselves for the midnight opening of many stores at the Clackamas Town Center for Black Friday sales Thursday Nov. 22, 2012. (AP Photo/The Oregonian, Randy L. Rasmussen)

  • Black Friday shopping

    Shoppers leave the Walmart store in southeast Portland where a line wrapped around the store for an 8 p.m. special Thursday Nov. 22, 2012. At least three Portland Police Bureau vehicles were parked in front of the store after Facebook postings by Occupy Portland targeted the store. (AP Photo/The Oregonian, Randy L. Rasmussen)

  • Consumers shop early morning hours Friday, Nov. 23, 2012 at the Disney store at Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Young consumers shop early on the early morning hours at the GAP store offering a "Entire Store Up to 60% Discount" ad Friday, Nov. 23, 2012 at the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Black Friday

    Shoppers line up around the Target building in Jackson, Mich. for Black Friday deals, half an hour after they had opened at 9 p.m. Thursday Nov. 22, 2012. (AP/Abbey Oldham, Jackson Citizen Patriot)

Y este año, las multitudes se aglomeraron en las calles para ser las primeras en ingresar cuando tiendas como Target y Toys R Us abrieran sus puertas en la misma noche del Día de Acción de Gracias, mientras que establecimientos minoristas como Macy's y Best Buy permitieron el ingreso en la medianoche del Viernes Negro.


Unas 11.000 personas estaban formadas junto a los muros de la tienda de Macy's en la plaza Herald Square de la ciudad de Nueva York cuando abrió. La ciudadora privada de ancianos Joan Riedewald y sus cuatro hijos de 6 a 18 años estaban ahí presentes. Al ingresar a esa tienda departamental Riedewalde ya había gastado unos 100 dólares en Toys R Us y tenía previsto erogar otros 500 en Macy's para luego seguir en Old Navy.


"Yo sólo compro por las baratas", explicó.


Los minoristas esperan que las aperturas anticipadas permitan aumentar las ventas en esta temporada de fin de año. Por ahora se desconoce el número de personas que están asistiendo a las tiendas en la madrugada, pero aproximadamente el 17% de los compradores dijeron a principios de mes que tenían pensado adquirir en establecimientos que abrieran el Día de Acción de Gracias, de acuerdo con un sondeo de International Council of Shopping Centers-Goldman Sachs entre 1.000 consumidores. En total, se calcula que las ventas del Viernes Negro aumentarán este año 3,8% a 11.400 millones de dólares.


La apertura anticipada es un esfuerzo de las tiendas para hacer que las compras sean lo más idóneas para los estadounidenses, pues temen que éstos no puedan gastar con libertad durante los dos meses de fin de año debido a la incertidumbre económica.

LEE LOS COMENTARIOS A ESTA NOTA Y AGREGA EL TUYO


Numerosos compradores están preocupados por el elevado desempleo y el paquete de aumentos fiscales y recortes de gastos conocido como "precipicio fiscal", el cual entrará en vigor a partir de enero a menos que el gobierno y el Congreso lleguen a un acuerdo presupuestal.


Además, los estadounidenses en general han llegado a sentirse más cómodos comprando en cibersitios que les ofrecen precios baratos y la conveniencia de adquirir algo como teléfonos multifuncionales, computadoras personales y tabletas desde prácticamente cualquier lugar.

Videos relacionados: