Muchos de nosotros a la hora de adquirir un automóvil solicitamos un vehículo de prueba o test drive, para conocer su conducción y sus reacciones bajo diferentes situaciones de uso. Sin embargo y según un estudio realizado por The Detroit Free Press, esta práctica es rechazada por más del 10 por ciento de compradores de autos nuevos.

El estudio fue conducido por Maritz Research, entidad que encuestó a mas de 80,000 personas que adquirieron algún modelo año 2012, universo del cual un nada despreciable 11.4 por ciento rechazó realizar una prueba o test drive del automóvil que adquirieron. ¿Cómo se explica esto? Si tenemos en cuenta que aproximadamente el 80 por ciento de los compradores de automóviles realiza una investigación previa a través de internet, lo cual se combina con la clásica desconfianza por las practicas de venta que se aplican en los distribuidores, la gente está cada vez más dispuesta a comprar a ciegas.

Como bien podrías esperar, los distribuidores no están contentos con esta tendencia, ya que la prueba de manejo o test drive es parte importante del arsenal de técnicas para entusiasmar al cliente y así derivar que deje su dinero o se comprometa por el automóvil. Según el estudio, el sentir el volante del automóvil al conducirlo es una de las maneras infalibles para sellar un acuerdo de compra.

Es conveniente mencionar que así como la prueba de manejo o test drive es una excelente herramienta para cerrar una venta, es también una excelente herramienta para el comprador, ya que de esta manera puede realizar una comparación más exhaustiva y precisa según lo que busca. En conclusión, para el comprador, no hay como manejar y sentir un automóvil.

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Vídeos de pruebas de manejo en HuffPost:

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