Honda es una marca que durante años ha cosechado notables éxitos en Estados Unidos, sin embargo en el día de hoy la competencia de marcas domesticas, como también surcoreanas y otras japonesas han hecho que los números sean cada vez mas apretados. Uno de los últimos éxitos de Honda en este mercado ha sido el subcompacto Fit. ¿El motivo? Es un modelo con el cual Honda vuelve a sus raíces: tamaño pequeño, eficiente, versátil y muy confiable.

Es por esto que ahora Honda, de acuerdo con información de Automotive News, considera una variante crossover basada en la próxima generación del Fit a estrenarse el 2013 o 2014, ya que la marca ofrecería aun mas versatilidad en una plataforma existente, con lo cual tendría un nuevo producto de venta masiva.

Este nuevo crossover Honda complementaria al CR-V, el cual es uno de los modelos mas exitosos del momento para esta marca. Una de las razones que podemos deducir es el notable éxito que ha cosechado Nissan en Europa con el Qashqai (Rogue en EE.UU.), motivo por el cual Honda desea un competidor para este modelo en ese continente, el cual también seria muy bienvenido en el mercado estadounidense.

El futuro crossover seria construido en las nuevas instalaciones que esta marca nipona proyecta en México, donde se proyecta la fabricación de la próxima generación del Fit.

¿Qué opinas de un crossover subcompacto Honda?

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  • FILE -In this Nov. 16, 2011, file photo, the new all-electric 2013 Honda Fit EV is seen during its debut at the Los Angeles Auto Show, in Los Angeles. Honda said Wednesday, June 6, 2012, that the 2013 Fit EV has received the highest fuel efficiency rating ever from the Environmental Protection Agency. (AP Photo/Reed Saxon, File)

  • FILE -In this Nov. 16, 2011, file photo, Honda Motor Co.'s 2013 Fit EV, is officially unveiled at the Los Angeles Auto Show in Los Angeles. Honda said Wednesday, June 6, 2012, that the 2013 Fit EV has received the highest fuel efficiency rating ever from the Environmental Protection Agency. (AP Photo/The Yomiuri Shimbun, Taro Koyano)

  • FILE - In this April 18, 2011 file photo, workers give the final checkup on a 2012 Honda Accord Tourer at Honda Motor Co.'s Saitama Factory in Sayama, north of Tokyo. More Americans are choosing small cars like the Chevrolet Cruze and even smaller subcompacts like the Honda Fit because they're worried about high gas prices and big car payments. They're also finding that small cars have many of the same features as larger ones, and are much improved from the cramped, chintzy econoboxes of the 1980s and 1990s. (AP Photo/Shizuo Kambayashi, File)

  • Takanobu Ito

    Honda Motor Co. President Takanobu Ito, without wearing ties, stands next to the company's new hybrid Fit Shuttle at its headquarters in Tokyo ,Thursday, June 16, 2011. Honda launched the Fit Shuttle station wagon, which includes hybrid versions, for the Japanese market Thursday, three months later than the initial plan _ another sign of the disaster's devastation. (AP Photo/Koji Sasahara)

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