El Nissan Leaf no es un modelo que salga volando de los distribuidores de autos en estos días, pero los EV de venta lenta podrían recibir un impulso cuando la producción se mude a la moderna planta de Estados Unidos en Tennessee. Bloomberg informa que Nissan está esperando con ambición duplicar las ventas del Leaf una vez que la planta entre en funcionamiento en diciembre. El aumento de las ventas de Nissan a continuación daría la oportunidad de llegar a 20 mil unidades para el año fiscal que termina el 31 de marzo de 2013.

No está fuera de cuestión que el Leaf podría ganar impulso con la ayuda de la industria local, pero antes Nissan tendrá que convencer a los compradores de EV en la sala de exposición. Las ventas han decaído en los últimos dos meses, cayendo detrás del Chevrolet Volt en las ventas por más de un margen de tres a uno. Y hablando de márgenes, trasladando la producción a Tennessee desde Japón debería ayudar a la búsqueda de Nissan por ganar dinero y terreno en la venta del Leaf, gracias a los bajos costos de mano de obra y piezas.

La planta en Smyrna, Tennessee, contará con rampas para la producción del Leaf antes de diciembre. La instalación será capaz de construir hasta 200 mil unidades y 150 mil paquetes de baterías al año.

Por cierto, información otorgada por Autoblog.com, Nissan redujo el precio de arrendamiento del Leaf a $ 289/mes, así como la emisión de devoluciones de los depósitos no utilizados. En voz de Katherine Zachary a AutoblogGreen, l"os clientes interesados ​​pueden ahora crear una cuenta en línea o pedir el vehículo directamente desde el distribuidor", sin los costos asociados. Distribuidores en todo el país son capaces de venderlo, y muchos reciben los coches directamente. "En resumen, el Leaf está empezando a ser vendido al igual que cualquier otro coche", puntualizó.

Como parte del cambio, Nissan comenzó a emitir reembolsos a los que antes habían dejado un deposito de $ 99 por el Leaf, pero aún no habían pedido uno. Obtener un reembolso no saca a una persona fuera de su lugar en la cola de reserva. Además, en algunas situaciones limitadas, como cuando se utiliza la tarjeta de crédito para hacer el depósito, Nissan está emitiendo los reembolsos mediante cheque.


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