Por Fernando Ulloa

Dentro del mercado estadounidense, General Motors y Ford son los clásicos rivales de la industria automotriz y ahora todo indica que esa rivalidad se ha consagrado en el mundo digital, producto de la discrepancia existente entre estas marcas por la red social Facebook. Solo fue hace unos días que publicamos que GM dejaría de invertir los $10 millones anuales que venía pagando en la popular red social señalando que esta es poco efectiva.


Ford Motor Company
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Ahora Ford a través de su cuenta oficial en Twitter señaló lo siguiente: "Todo es una cuestión de ejecución. Nuestros avisos en Facebook son efectivos cuando se combinan estratégicamente con contenido atractivo e innovación".

A raíz de esto, General Motors respondió a través de su "fan page" de Facebook que desean que sus millones de fans sepan que seguirán aquí (en Facebook), aunque por el momento sin publicidad, sino que comunicándose con sus fans a través de la red social. De hecho han prometido más contenido en sus "fan pages" de las marcas de GM en Facebook, incluyendo a Chevrolet, Buick, GMC y Cadillac.

En cuanto a números, Ford posee 1.5 millones de "Me gusta" en su página de Facebook, mientras que General Motors solo tiene 378,000.

(Fuente: Detroit News)

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  • FILE - In this Nov. 3, 2011, file photo, General Motors employees work on a van assembly line at GM's plant in Wentzville, Mo. The U.S. auto industry, already stretched to meet growing car and truck sales, faces parts shortages that could limit the number of new vehicles in showrooms later this year and crimp a historic turnaround. The most immediate problem, the shortage of a crucial plastic resin, could surface in few weeks. And later in the year, automakers could face an even bigger crisis, running short of parts simply because there aren't enough factories and people left to make them. (AP Photo/Jeff Roberson, File)

  • This undated photo provided by General Motors shows the 2002 Chevrolet Avalanche North Face Edition. General Motors is scrapping the Chevrolet Avalanche pickup truck, The Associated Press reports Friday, April 13, 2012. GM sold 580,000 of the short-bed, five-seat trucks since rolling them out in 2001. GM will sell the Avalanche through the summer of 2013. The truck is made at a factory in Silao, Mexico, which also makes the Silverado and GMC Sierra pickups. (AP Photo/General Motors)

  • This undated photo provided by General Motors shows the 2011 Chevrolet Avalanche LTZ 4WD in Sheer Silver Metallic with available features and dealer-installed Chevy accessories. General Motors is scrapping the Chevrolet Avalanche pickup truck, The Associated Press reports Friday, April 13, 2012. GM sold 580,000 of the short-bed, five-seat trucks since rolling them out in 2001. GM will sell the Avalanche through the summer of 2013. The truck is made at a factory in Silao, Mexico, which also makes the Silverado and GMC Sierra pickups. (AP Photo/General Motors)

  • A Shanghai General Motors (GM) vehicle i

    A Shanghai General Motors (GM) vehicle is parked on a street in Shanghai on May 7, 2012.US auto giant General Motors said on May 7 that it saw record sales in China in April, despite a broader slowdown in the world's biggest car market. AFP PHOTO/Peter PARKS (Photo credit should read PETER PARKS/AFP/GettyImages)

  • (FILES) - A combination created on Febru

    (FILES) - A combination created on February 29, 2012 shows pictures of the logo of French carmaker PSA Peugeot Citroen (L) and the logo of US giant carmaker General Motors. Struggling French auto maker PSA Peugeot Citroen was on the verge of a deal on February 29, 2012 to join forces with US giant General Motors, itself recovering after being rescued from bankruptcy. Several sources said that the company would issue new shares to existing investors to the tune of one billion euros ($1.35 billion), a significant increase for the automaker that is currently valued at 3.6 billion euros. AFP PHOTO / FABRICE COFFRINI / ERIC PIERMONT (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)

  • US President Barack Obama talks with Ed

    US President Barack Obama talks with Ed Welburn, Vice President of Global Design for General Motors, alongside a specially painted Chevrolet Camaro as he tours the 2012 Washington Auto Show at the Washington Convention Center in Washington, DC, January 31, 2012. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • US President Barack Obama(R) sits inside

    US President Barack Obama(R) sits inside a 2013 Chevrolet Malibu alongside Ed Welburn, Vice President of Global Design for General Motors, as he tours the 2012 Washington Auto Show at the Washington Convention Center in Washington, DC, January 31, 2012. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)